Before you ask what it costs
Everyone asks what a video costs. Almost nobody asks what it's worth.
Answer a few questions — the same ones we ask on every discovery call — and watch what your video campaign could actually be worth to your business, live, as you go.
A sentence or two is plenty — this is exactly how most projects start.
Not every video is about new customers — and the honest answer changes the math.
Count every repeated demo, onboarding walkthrough, and same-question-answered-again it replaces — across the whole team.
Use the loaded cost of whoever does the explaining — salary, plus everything they're not doing instead.
The first home shapes everything — specs, length, and what "success" looks like.
A video made for one channel almost always works in 3–4 more — and every channel you add here multiplies the reach in your results.
Video is an asset, not an expense — the longer it runs, the more it returns.
A rough guess is fine — you'll get to adjust everything at the end.
Paid distribution multiplies who sees the work — great video plus zero distribution is the most common mistake we see.
Average order, first project, first booking — whatever "first yes" looks like for you.
Repeat purchases, referrals, retainers — this is the number most people undercount. Watch the total below when you enter it.
We ask this on every discovery call. Say it in your own words.
This is the single biggest driver of what production actually costs — so it shapes the investment range on your results.
The cost of a video is easy to see. The cost of not making one usually isn't.
Timelines shape production more than almost anything else.
Just so your results page can talk like a human. Email stays optional.
The headline
What it takes to pay for itself
In your words
The stakes
Investment context
That's the investment side. The numbers above are the value side. That's the comparison that actually matters — and a real quote only comes from a real conversation.
Straight talk
One flag before you go scrappy
Ways to raise this number
Play with the numbers
Every assumption below is yours to move. Watch the headline change — that's the whole point.
Ads are the fastest lever on this page. This is a "what if" on top of — and separate from — any ad spend you told us about earlier, at a typical $12 CPM.
Industry ballpark: 10–30% of genuine leads become customers. Our 20% default is a safe middle — go lower if your sales cycle is long.
The fine print on our math
Want to talk through your numbers?
Bring these results to a free discovery call. No pitch — just the same conversation this tool started, with a human on the other end.
Book a free discovery call →Prefer it in your inbox? We'll send these results — numbers, assumptions, and all.
Done — your results are on their way. Give it a couple of minutes, and peek at spam if it hides.
This tool estimates potential value — it is not a quote, and it never will be. Every number above is adjustable, and every assumption is shown.